Award-winning senior/exec producer with over 15 years of experience leading production teams who produce strong creative work which drives significant increase in client sales and market share. 

EXPERIENCE

Freelance Senior/Exec Producer (January 2012 - Present)

• Produce broadcast, digital, still, social & integrated campaigns and content for various clients including National Grid, Olay, Randstad and Ulta

GREY NEW YORK (December 2004 – December 2011) 

Producer (2009 - 2011)

• Spearheaded the production of a web campaign for the “13 Reasons Why” novel for Penguin Books; which resulted in a more than 50% increase in sales of the novel and the #3 spot on the New York Times Best Sellers List (Eventually climbed to #1 and became one of the most successful series on Netflix) 
• Produced a case study for Penguin Books that won a Gold Effie & Silver Lion  
• Led all of the production for GlaxoSmithKline’s Oral Care - Denture Care & Sensodyne  
• *During my time on the GSK brands GSK’s Oral Care category led growth in the market at double the market share of the other brands. Sensodyne became the business’s first billion dollar brand in 2012*
• Negotiated with production companies, editorial houses and animation companies to shoot, edit and develop content for numerous spots — many of them on challenged budgets 
• Produced campaigns and content for various clients and brands 

Associate Producer (2008)

• Produced test commercials, full-up productions and radio spots for clients and brands including Allergan, Clairol, Diageo, GSK, Hasbro, P&G, Pantene, Pfizer/Wyeth Playtex and Sargento
• Produced the majority of GSK’s Oral Care Commercials for Broadcast: Polident, Poligrip & Sensodyne
• Assisted in the production of integrated ad campaigns 
• Led one of Grey NY’s internal organizations on Diversity, Equity & Belonging  - The Making Our World Bigger Team

Assistant Producer (2005 - 2008)

• Produced test commercials, full-up productions and radio spots for clients and brands including Allergan, Clairol, Diageo, Febreze, Frontier, GSK, Hasbro, Olive Garden, P&G, Pantene, Pfizer/Wyeth, Playtex, Sargento and Smucker's 
• Assisted in the production of various ad campaigns
• Led one of Grey NY’s internal organizations on DEI & Belonging - The Making Our World Bigger Team

Production Coordinator (2004 - 2005)

• Provided support for the Associate Director of Content Production and ten additional Executive Producers, Senior Producers and Producers in the Content Production Department
• Assisted in the production of ad campaigns for various clients
• Co-lead vocalist in award winning agency band 

ADDITIONAL

• August Fifth Studios, Marketing Special Events Manager 
• Pseudo Programs IBC, Production Coordinator 
• Urban World Film Festival, Script Analyst 
• Winsome Sinclair & Associates, Dyane & Foster Casting, Freelance Casting Assistant 
• Film Production Certificate, New School University

SKILLS

Client Management, Content Production, Post-Production, Budgeting, Casting, Basic Shooting & Editing Skills, Killer Negotiating Skills 

EDUCATION

New School University (The New School)

MA, Media Studies

Syracuse University (S.I. Newhouse School of Public Communications)

BS, Advertising